Before the steps to marketing your employer brand is it important to understand what employer brand means and why you need it.
What is an employer brand?
Employer brand is a brand’s ability to differentiate and attract a selected group of potential candidates that they are interested in hiring. This is considered one of the key secrets of the top companies who hold the markets top position by employing the best talents.
Why do you need to build an employer brand?
With the leading HR’s around the globe considering find and retaining talents in a company are going to get competitive than ever before HR has a new job to attract and market an employer brand to attract and also retain their existing top teams and talents. The reason for this shift in thought process is because of the lack of top skills and experience in the increasingly educated and global workforce. Hence, it is necessary as only a top company with the rightly skilled talents helps the company hold the edge over other competitors.
Hiring an expert
Outsourcing is your best bet as you are probably behind the rest of the competition if not you still do not have a lot of experience in the matter. Professional like Sept24 HR marketing specialist has done jobs with many a client in different industries and knows the unique process. The next alternative to outsourcing is combining your HR teams with your marketing teams.
The winning combination
When combining your marketing and HR teams, an important note if you don’t get marketing executive to HR, u get the whole team.
The target audience
The first step of the HR marketing team will be to classify the demographics of your potential candidates. This would include the knowledge of the HR team processed through the marketing campaign procedures to categories and understand the target audience.
Get your brand voice
This is mainly the marketing knowledge of what your brand voice is and what it stands for, processing this information into interesting and relative content for your targeted audience is one of the most important steps in the way.
Deciding your channels
Again the team effort is prime when selecting the channels of release always consider the psychological and behavioural patterns of your targeted audience and use accordingly.
A special note before the conclusion is to take care of your content. Make sure your content takes the best assets of your EVP into consideration and also never forget that your current employees are one of the best sources of getting your employer brand on the mainstream content. Make sure your content takes the best assets of your EVP into consideration and also never forget that your current employees are one of the best sources of getting your employer brand on the mainstream.