On-site optimization is about optimizing your website pages and content for some specific keywords. This is meant to attract more visitors to your pages. In terms of on-site optimization, there are rules to follow. These include:
Put Emphasis on the Page’s Text
The majority of websites have fancy designs and animations that are visually appealing. But, too many of these can decrease your chances of getting a higher search engine ranking. Expect search engines to be looking for the text in your pages. While you keep your site attractive, you should mainly concentrate on the text.
Search engines are expected to avoid spam. They make use of various mechanisms to detect whether a website is a spam or original. Search engine optimization (SEO) includes using a new and original content. Your chosen SEO Company should tell you to avoid plagiarism at all costs.
Get Rid of Obstacles
If you want search engines to notice and value your site, you should get rid of obstacles like frames and flash. Also, reduce your use of images in the site. Make sure your website looks professional with a good balance of texts and images. Also, search engines will consider how fast your site loads when a user clicks on it.